Getting Started
Review each section below and check off items you already have in place. Focus on areas where you have gaps to improve your MMM readiness.
Preparation Checklist
Data Infrastructure
Budget & Scale
Business Readiness
Technical Requirements
Team & Process
Next Steps
Complete any missing items from the checklist above
Gather 12-18 months of historical data
Consider working with an MMM vendor or data scientist
Plan your first MMM analysis timeline